Résumé

Rochelle Rossman

Web Developer • Kingston, NY • rochelle.rossman@gmail.com

Summary

Innovative and results-driven Web Software Developer with expertise in building scalable, high-performance web applications. Combining technical proficiency with over 15 years of leadership in customer-facing roles, excels at bridging the gap between development and user needs. Passionate about optimizing web performance, enhancing user experience, and driving strategic digital initiatives.

Skills

Amazon Web Services (AWS)AstroCSSDockerFigmaGitGithubHTMLJavaScriptJiraKubernetesMySQLNext.jsPHPReactResponsive Web DesignSASSScrum & Agile MethodologiesTailwindCSSTypeScriptVue.jsWordpress

Experience

TechnologyAdvice

Web Developer • May 2023 – Jan 2025

  • Migrated 20+ legacy WordPress sites to AWS containers, reducing costs by 35% and deployment time by 66%.
  • Rebuilt marketing site from Figma, improving performance and user engagement.
  • Improved PageSpeed score by 42% through performance, SEO, and accessibility optimizations.
  • Helped migrate legacy multi-site to headless CMS stack, yielding strategic and cost benefits.
  • Converted 6 WordPress sites to Full Site Editing, enhancing editorial flexibility.
  • Developed Vue-based WP plugin features powered by internal SaaS APIs.
  • Created localization solution for 1M+ monthly user site, enabling German market launch in 3 weeks.
  • Maintained 99.89% uptime across 50+ high-traffic sites using Fastly, Signal Sciences, Datadog, and Argo CD.

Trader Joe’s

Lead Sign Artist & Crew Member • Nov 2013 – Jul 2022

  • Designed custom signage to increase product visibility and customer engagement.
  • Led a 4-person signage team and ensured quality output under tight timelines.
  • Collaborated cross-functionally to align store ops with company vision.

Education

Certificate in Full Stack Web Development, Nashville Software School — Apr 2022 – Mar 2023